Inc. Bertelsen joins Chatter from Siegel+Gale, where she built its Research Insights apply as International Director. At Chatter, Bertelsen adds to a roster of seniorlevel consultants who have a distinctive mix of research and branding experience. She prospects a variety of project kinds such as positioning, brand name architecture, advertisement testing, and concept evaluation across the financial services, tech/telecomm, healthcare, retail and publishing industries. Bertelsen is also billed with developing Chatter's usability and customerexperience practice, a discipline for which she is nationally known. "Lisa is a perfect fit with Chatter," says Dan Lazar, Chatter's president. "She's billiga nike air max 90 the rare market researcher who filters consumer insights via the lens of brand strategy and customer encounter, and that is what Chatter is all about. For Lisa to also broaden our solutions to usability screening is especially thrilling for us and our customers." Before her time at Siegel+Gale, Bertelsen was Vice President of Qualitative Study at Ipsos, a international market research company. In her 18year career, Bertelsen has performed study on every continent with clients like Merrill Lynch, CocaCola, FedEx, Visa, Yahoo!, Samsung, Bloomberg, and Microsoft, to title a few. "Chatter is known for transforming conventional marketplace research into insightful brandbuilding, and that approach is what drew me to them," states Bertelsen. "They comprehend business as nicely as research, and develop insights that are both engaging and actionable. It's a resultsoriented approach that the world of marketplace study desperately needs, and Chatter is just the firm to make that occur." In addition to her duties at Chatter, Bertelsen is an adjunct professor of marketing at NYU, where she teaches market study. Bertelsen earned a Bachelor of Arts in political science from the College of California. She also retains Specialty Levels in Politics from the College of Kent in England and in Multimedia from San Francisco State University. Chatter, Inc. is a qualitative and quantitative marketresearch company that specializes in assisting clients keep their brand powerful and related more than time. Customers contact Chatter simply because the firm uses a combine of brand name concept and practical experience to translate study results into brandbuilding insights and recommendations. Put an additional way, Chatter helps customers stay on brand name. Chatter is also known for RealTime Chatter its proprietary iPad app that turns conventional concentrate groups into much more participating and productive encounters for respondents and clients alike. Chatter was started in 2002. The company services almost each type of marketresearch require from segmentation to conversation checks to idea and pilot screening. Chatter also functions across a selection of industries, including television (Discovery Channel, HBO, Syfy, Life time, TLC, MTV, Personal, A monetary services (BlackRock, Charles Schwab, Russell Investments), video games (ActivisionBlizzard, Electronic Arts, Zynga, Disney Interactive, LucasArts, Sony Pc Entertainment), digital media (Yahoo!, Bloomberg, AOL), technologies (Beats by Dre, Logitech, Western Electronic, Samsung, Sony ugg skor rea lectronics), prescribed drugs (Merck, Johnson Johnson), uggs fur rea retail (eBay, WilliamsSonoma, Pottery Barn, WalMart), fashion and elegance (Unilever, Deckers Outdoor, LORAC Cosmetics, L'Oreal),

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